Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA)

Sven Hauff, Nicole Franziska Richter, Marko Sarstedt and Christian M. Ringle

Journal of Retailing and Consumer Services, 2024, vol. 78, issue C

Abstract: This research offers a novel approach that extends the application of importance-performance map analysis (IPMA) in partial least squares structural equation modeling (PLS-SEM) by incorporating findings from a necessary condition analysis (NCA). The IPMA comprises assessing latent variables and their indicators' importance and performance, while an NCA introduces an additional dimension by identifying factors that are crucial for achieving the desired outcomes. An NCA employs necessity logic to identify the must-have factors required for an outcome, while PLS-SEM follows an additive sufficiency logic to identify the should-have factors that contribute to high performance levels. Integrating these two logics into the performance dimension is particularly valuable for prioritizing actions that could improve the target outcomes, such as customer satisfaction and employee commitment. Although the combined use of PLS-SEM and NCA is a recent suggestion, this study is the first to combine them with an IPMA (i.e., in a combined IPMA; cIPMA). A case study illustrates the combined use of PLS-SEM and an NCA to undertake a cIPMA. This innovative approach enhances researchers' and practitioners' decision making, enabling them to prioritize their efforts effectively.

Keywords: cIPMA; Necessary condition analysis; NCA; Partial least squares; PLS; PLS-SEM; Structural equation modeling; SEM; Importance-performance map analysis; IPMA (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698924000195
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000195

DOI: 10.1016/j.jretconser.2024.103723

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().