Examining the effects of weather on online shopping cart abandonment: Evidence from an online retailing platform

Chenxi Li, Chen, Jing (Elaine), Siyu Peng, Jinsong Huang and Xiqing Sha

Journal of Retailing and Consumer Services, 2024, vol. 78, issue C

Abstract: As an important environmental factor, weather has been extensively studied for its effects on consumer behavior. However, the impact of weather on online shopping cart abandonment remains unclear, with limited managerial guidance provided. Through an empirical investigation using secondary data analysis and a scenario-based experiment, we find that sunny weather is associated with a decrease in online shopping cart abandonment, and such an effect is moderated by brand reputation. Furthermore, we identify a serial mediation mechanism through mood and perceived risk. This research contributes to a novel understanding of weather's impact on online retailing and extends the theoretical discussion of sunny weather's effects on mood and perceived risk from offline to online contexts. Practically, this paper provides managerial insights for online retailers aiming to optimize their strategies in response to varying weather conditions.

Keywords: Online shopping cart abandonment; Weather; Brand reputation; Perceived risk; Online retailing (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698924000341
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000341

DOI: 10.1016/j.jretconser.2024.103738

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().