Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears

Christine Petr and Paul Caudan

Journal of Retailing and Consumer Services, 2024, vol. 79, issue C

Abstract: Contrary to existing literature that underlines metaverse opportunities for adapting tourism management and tourism marketing, our study aims at understanding customers' perspective on tourism metaverse, as potential virtual tourists. This helps answer two questions: (1) what are customers’ expectations, i.e. which offers and offers should be designed? (2) how should these offers be ethically marketed?

Keywords: Metaverse; Tourism; Marketing; Virtual tourism; Virtual reality; Simulated experience; Consumer; Ethics (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400081x

DOI: 10.1016/j.jretconser.2024.103785

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