How do consumers’ fashion lifestyles differentiate their logistics preferences for fashion products?

Bohao Ma, Shahdzah Wati Binte Adam, Chee-Chong Teo and Yiik Diew Wong

Journal of Retailing and Consumer Services, 2024, vol. 79, issue C

Abstract: This study addresses the knowledge gap on consumers’ logistics preferences for online fashion retailing. Despite the effects of operational attributes, including fulfillment cost, speed, time, and convenience, this study further characterizes consumer heterogeneity in fashion shopping with a fashion lifestyle measurement scale, and examines how such heterogeneity differentiates logistics preferences.

Keywords: Last mile delivery; Integrated choice and latent variable model; Fashion shopping; e-commerce (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000948

DOI: 10.1016/j.jretconser.2024.103798

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