The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India

Satish Chandra Pant, Raka Saxena, N.K. Gupta, Hema Yadav, Sathyendra Kumar AD and Devesh Kumar Pant

Journal of Retailing and Consumer Services, 2024, vol. 79, issue C

Abstract: The purpose of this study is to investigate the relationship between attitude and purchase intention in the context of Indian organic food products. Specifically, the study aims to examine the mediating role of perceived value, perceived quality, and perceived price in this relationship.

Keywords: Purchase intention; Attitude; Perceived price; Perceived quality; Perceived value; Organic food (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000973

DOI: 10.1016/j.jretconser.2024.103801

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