The effects of QR-pay scanning modes on consumer product evaluations

Ziwei Wang, Xia Wei and Xiaomeng Tang

Journal of Retailing and Consumer Services, 2024, vol. 79, issue C

Abstract: Quick response payment (QR-pay) is a fast, convenient, and safe form of mobile payment and has been rapidly popularized in recent years. When using QR-pay, consumers can choose to scan a seller's QR code (“the buyer-scanning mode†), or they can display their QR code for the seller to scan (“the seller-scanning mode†). In this paper, we proposed that QR-pay scanning modes affect consumers' evaluations of their purchased products. Through one field experiment and three online experiments, we found that the buyer-scanning mode (vs. the seller-scanning mode) enhances consumers' perceived autonomy and thus increases subsequent evaluations of their purchased products. In addition, product type moderates the above effect. The findings foster a cohesive understanding of QR-pay scanning mode effects.

Keywords: mobile payment; QR-pay; Product evaluation; Autonomy perception; product type (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001589

DOI: 10.1016/j.jretconser.2024.103862

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