High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers

Yael Pedro, Enav Friedmann and Sandra Maria Correia Loureiro

Journal of Retailing and Consumer Services, 2024, vol. 79, issue C

Abstract: Grounded on the social constructionist theory, this paper intends to compare the perceptions of the realities of high-end consumers and fashion designers on high-end brands. The main aim is to understand how the perception of luxury brands is socially constructed by designers and consumers and to explore the impact of the social interaction, specifically, the designers' realities impacting consumers' realities.

Keywords: The social constructionist theory; Brand value perception; High-end brands; Designers vs. consumers (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001735

DOI: 10.1016/j.jretconser.2024.103877

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