Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience

Sebastian Molinillo, Lidia Caballero-Galeote, Liébana-Cabanillas, Francisco and Ruiz-Montañez, Miguel

Journal of Retailing and Consumer Services, 2024, vol. 81, issue C

Abstract: The aim of this research is to analyse the factors that influence users' willingness to travel on an autonomous bus (AB). This analysis adopted a mixed-methods approach. The findings indicated that the main antecedents of willingness to travel on an AB are perceived behavioural control, attitude and subjective norms, while the effect of personal innovativeness was seen to be lower. Trust in the AB, and perceived safety, impacted on perceived benefits, and perceived benefits impacted on satisfaction. Seven of the eight relationships proposed in the model were moderated by participants’ experience in the AB pilot test.

Keywords: Autonomous bus; Artificial intelligence; Willingness to use; Attitude; Safety; Trust (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002273

DOI: 10.1016/j.jretconser.2024.103931

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