 Busyness and diverse choice: How perceived busyness shapes consumer’s preference for variety seekingJiangang Du, Binbin Song, Xiaoqin Wang and Zhangjian Wu Journal of Retailing and Consumer Services, 2024, vol. 81, issue C Abstract: This research investigates the effect of perceived busyness on variety seeking. Utilizing an incentive-compatible design with real behavioral outcomes and an online experiment, the research initially validates the main hypothesis: individuals in the busyness condition exhibit stronger variety-seeking behavior compared to those in the control condition (study 1 and study 2). Two experiments demonstrate that threats to time autonomy mediate the impact of perceived busyness on variety seeking (study 3 and study 4). Additionally, this research verifies the boundary of busyness type (proactive busyness vs. forced busyness) (study 5). This study offers important theoretical and managerial insights by revealing the psychological mechanisms and boundary conditions and enhances our understanding of the busyness, threats to time autonomy, and variety seeking, offering valuable insights for strategic marketing and targeted advertising. Keywords: Perceived busyness; Threats to time autonomy; Variety seeking; Busyness type; Consumer behavior (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002996 DOI: 10.1016/j.jretconser.2024.104003 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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