The influence of online food delivery services on eating-out travel — A case study of chengdu, China

Enlong Li, Kunbo Shi, Yongchun Yang and Frank Witlox

Journal of Retailing and Consumer Services, 2024, vol. 81, issue C

Abstract: In recent years, the popularity of online food delivery (OFD) services has been increasing, potentially affecting eating-out travel patterns. This study, based on four theoretical hypotheses — substitution, complementarity, modification, and neutrality — uses a stated preference approach to assess the impact of OFD services on the frequency of eating-out trips and the choice of travel modes (car, public transit, bicycle, and walking) among 543 respondents in Chengdu, China. A multinomial logistic regression and four binary logistic regressions were constructed to further explore the influential factors. The analysis reveals that OFD services tend to substitute all modes of transportation, with a more pronounced effect on sustainable travel modes (walking, bicycling, and public transit) compared to driving. Specifically, frequent OFD users, those who find OFD services convenient, and individuals who prefer cycling are more likely to reduce their eating-out trips. The study concludes by discussing the implications for the restaurant industry and transportation system.

Keywords: Online food delivery services; Eating-out travel; Travel mode; Substitution effect; Stated preference method; Chengdu (China) (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003199

DOI: 10.1016/j.jretconser.2024.104023

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