Customers’ reuse intention to autonomous delivery vehicles in terminal delivery service: A valence theory perspective

Li Jiang, Jingyi Yan, Yuguang Xie and Junfeng Dong

Journal of Retailing and Consumer Services, 2025, vol. 82, issue C

Abstract: Autonomous delivery vehicles (ADVs), as a new tool in terminal delivery, are currently used extensively. However, for the permanent success of the ADV industry, logistics providers need to understand the influencing mechanism of consumers' reuse intention of ADVs. Therefore, this research uses valence theory as basis in analyzing the elements and mechanisms affecting consumers’ reuse intention of ADVs. Survey data were assembled from 550 ADV consumers in China through online questionnaires, and partial least squares structural equation model was used as a tool for data analysis. Findings indicate that convenience and hedonic value can enhance the perceived value of ADVs. Perceived value can positively affect reuse intention through the attitude toward using ADVs, whereas perceived cost negatively affects the reuse intention through the attitude toward using ADVs. The discussion section of this paper summarizes the results and implications and provides valuable suggestions for logistics providers and developers.

Keywords: Last-mile delivery; Delivery service; Valence theory; Autonomous delivery vehicles; Reuse intention (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004466

DOI: 10.1016/j.jretconser.2024.104150

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