Consumers' attitudes and purchase intentions toward food ordering via online platforms

Nada Jabbour Al Maalouf, Elie Sayegh, Wissam Makhoul and Nada Sarkis

Journal of Retailing and Consumer Services, 2025, vol. 82, issue C

Abstract: With the rapid advancements in technology, the Internet and mobile applications have become integral to everyday life, offering unprecedented convenience and value, particularly in the realm of online retail. Among these innovations, online food delivery services have emerged as a significant shift in consumer behavior, providing an alternative to traditional dining experiences. This research aims to explore the impact of key motivational factors—e-service quality, personal aspects, perceived food quality, trust, time-saving orientation, and convenience motivation—on consumer attitudes toward online food delivery services. Additionally, the study hypothesizes that these attitudes mediate the relationship between consumer motivations and their intention to order food online. A regression analysis was performed on the cross-sectional data collected from a random sample of 280 respondents. The findings reveal critical insights into the complex dynamics between motivational factors and consumer behavior in the context of online food ordering. Notably, the study identifies attitudes toward online food delivery as a pivotal mediator, linking consumer motivations to their intention to engage in online food delivery. These results highlight the importance for businesses to thoroughly understand and strategically address these motivational factors and consumer attitudes to remain competitive and responsive to evolving consumer demands in the digital age. This research contributes to the literature by offering a comprehensive framework that integrates multiple consumer motivations, providing original insights into how these factors collectively influence the adoption of online food delivery services, particularly in the context of Lebanon's unique social, economic, and political challenges.

Keywords: Consumer motivation; Attitude; Intention; Online food delivery service (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698924004478
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004478

DOI: 10.1016/j.jretconser.2024.104151

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().