A categorization of small retailer research streams: What does it portend for future research?

Rodney C. Runyan and Cornelia Droge

Journal of Retailing, 2008, vol. 84, issue 1, 77-94

Abstract: This paper presents an extensive review of 20+ years of research on small, independent retailers. For each of 134 articles, the focus, theory, analysis, methodology, and key findings were tabled. The articles were classified into distinct streams: strategy; structure; channels; patronage; and labor. Each stream is discussed, separate themes within a stream are identified, and directions for future research within that stream are offered. Directions for future research are also suggested for the small retailing field as a whole. In particular, we address the lack of construct development and the dearth of theoretical underpinning to much of the research.

Keywords: Small retailers; Literature research streams; Theory and construct development (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (23)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:84:y:2008:i:1:p:77-94

DOI: 10.1016/j.jretai.2008.01.003

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