Journal of Retailing

2008 - 2026

Current editor(s): A. Roggeveen

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 102, issue 1, 2026

Retail labor as a marketing asset: Organizational depth, automation, and brand value pp. 1-4

Katrijn Gielens

When rewards connect to the self: Unlocking customer engagement through experiential rewards pp. 5-23

Ayalla A. Ruvio, Farnoosh Khodakarami, Forrest V. Morgeson and Clay M. Voorhees

Creating and maintaining digital third places: Orchestrating interaction ritual chains at a distance pp. 24-43

Ozlem Sandikci, Bige Saatcioglu and Eileen Fischer

Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis pp. 44-62

Yang Pan, Gary Russell, Thomas S. Gruca and Chenxing Li

Upward-tilted logos cue perceptions of unhealthiness pp. 63-77

Tanvi Gupta and Henrik Hagtvedt

Beyond the thermostat: A research agenda for distinguishing consumer thermoregulation from retail temperature interventions across the customer journey pp. 78-94

Gretchen R. Ross, Margaret G. Meloy and Simon J. Blanchard

Advertising sequence response dynamics and the impact of retail environments pp. 95-113

Maarten J. Gijsenberg, Julien Schmitt, Jaap E. Wieringa and Shuba Srinivasan

Served by a cyborg: insights into how human enhancement technologies impact consumer response to frontline employees pp. 114-131

Nicole J. Hess, Martin Mende, Maura L. Scott, Anne L. Roggeveen and Dhruv Grewal

Reducing food waste conveniently with semi-prepared food pp. 132-148

Jenny van Doorn, Marit Luiting-Drijfhout, Koert van Ittersum and Daphne Ribbers

The power of words: how linguistic framing affects consent in retail privacy policies pp. 149-164

Marisabel Romero, Gina Slejko and Annika Abell

The effect of recommendation display position on review persuasiveness: Moderating roles of temporal distance, affect, and valence pp. 165-183

Subhash Jha, M.S. Balaji, Abhijit Guha, Abhijit Biswas, Eric W.K. See-To and Prashanth Ravula

Volume 101, issue 4, 2025

The new shopping paradoxes: When efficiency and responsibility backfire pp. 519-522

Katrijn Gielens

Subtle glamour as an affective force in a non-exclusive retail brandscape pp. 523-542

Lorna Stevens, Pauline Maclaran and Marleen van ’t Riet,

Depicting a holistic picture of the impact of conflict delistings: Consequences beyond the involved brands, retailer and categories pp. 543-563

Saeid Vafainia, Els Breugelmans, Sara Van Der Maelen and Kathleen Cleeren

Resolving paradoxical tensions during business model innovation for sustainability in retailing: The role of the ecosystem pp. 564-582

G. Do Vale, Isabelle Collin-Lachaud and Xavier Lecocq

Leveling up retail: How retailers and brands thrive in the video game ecosystem pp. 583-600

Roman Welden, Kelly Hewett, Kiwoong Yoo, Michael Haenlein, Keith Marion Smith, Koen Pauwels, P.K. Kannan and John Hulland

Surprise, surprise: The dual impact of double discounting on consumer preferences pp. 601-620

David M. Hardesty, Jonathan Hasford, Adam Farmer and Blair Kidwell

Warming up to private labels: Temperature impacts private label performance pp. 621-638

Josh Lundberg and Daniel E. Chavez

Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective pp. 639-658

Seth Ketron and Kirsten Cowan

Adding good or removing bad: Consumer response to nutrition claims pp. 659-678

Iina Ikonen, Aylin Aydinli and Peeter Verlegh

Digital lead generation platforms: Rightsizing the seller base pp. 679-699

Shashank Vaid and Fred M. Feinberg

Should customers of all brands be multichannel? Investigating the moderating role of brand tier pp. 700-719

Lara Lobschat, Lisan Lesscher, Peter C. Verhoef and Katherine N. Lemon

Volume 101, issue 3, 2025

Editorial from branding to dupes: the new copyconomy pp. 311-314

Katrijn Gielens

Understanding retail media: Perspectives and implications for stakeholders pp. 315-330

Koen Pauwels and Ladipo Fagbola

The illusion of calorie fluency: How metacognitive uncertainty leads to less extreme healthiness perceptions of foods pp. 331-347

Deidre Popovich and Ryan Hamilton

VR retailing: When and why immersion pays off pp. 348-365

Yunen Zhang, Wei Shao, Sara Quach, Park Thaichon and Qianmin Li

Generating insult from injury: Receiving self improvement gifts causes negative word of mouth pp. 366-381

Linnéa M. Chapman and Farnoush Reshadi

Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation pp. 382-408

Pedro Amorim, Fredrik Eng-Larsson and Robert P. Rooderkerk

From rarity to desire: How introducing new limited editions, the immediacy of sellouts, and distribution strategies drive brand repurchase intentions pp. 409-430

Michael Steiner, Wayne D. Hoyer, Manfred Krafft, Lena Kamp and Christine M. Feddersen-Arden

Assessing fast fashion overstock through time-to-peak-sales pp. 431-453

Yufei Zhang, Wang, Joyce (Feng), Chen Lin and G. Tomas M. Hult

Unifying or discriminating: Competitive pricing strategies for multi-channel retailers pp. 454-472

Kun Zhang, Yue Dai and Cai, Gangshu (George)

Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior pp. 473-492

Maarten J. Gijsenberg, Tammo H.A. Bijmolt and Christian F. Hirche

The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach pp. 493-517

Gao, Lily (Xuehui), Iguácel Melero-Polo and F. Javier Sese

Volume 101, issue 2, 2025

Editorial: Navigating retail volatility pp. 153-157

Els Breugelmans and Katrijn Gielens

Clear views, clear gains: Exterior transparency's role in increasing consumer entry for retail environments pp. 158-176

Kevin L. Sample, Julio Sevilla and Kelly L. Haws

Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations pp. 177-196

Jungsil Choi and Hyun Young Park

The impact of brand equity on vertical integration in franchise systems pp. 197-216

Mohammad Kayed, Manish Kacker, Ruhai Wu and Farhad Sadeh

Getting the most for a penny: How retailers can best use left-digit effects pp. 217-226

Gustavo Schneider, Taehoon Park and Abhijit Guha

The impact of assortment size and population density on product evaluation pp. 227-240

Thuy Pham, Frank Mathmann, Felix Septianto and Mathew Chylinski

Identity discounts pp. 241-262

Heath McCullough, Alex Ricardo Zablah and Leah Warfield Smith

Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns pp. 263-278

Stefanie Sohn, Lauren Labrecque, Dominik Siemon and Stefan Morana

Share of time in omnichannel retailing: Definition and measurement pp. 279-297

Syed Mahmudur Rahman, Jamie Carlson, Noman H. Chowdhury, Siegfried P. Gudergan, Martin Wetzels and Dhruv Grewal

Can(’t) touch this: The effect of form realism and product domain in virtual influencer endorsements pp. 298-310

Ozan Ozdemir, Feyzan Karabulut and Paul R. Messinger

Volume 101, issue 1, 2025

Paving the way for responsible retailing pp. 1-6

Niels Holtrop, Lara Lobschat and Anne ter Braak

Understanding surprise: Toward a theory of surprise marketing pp. 7-24

Wenjun Emma Guo, Beibei Dong and Robert W. Palmatier

A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary pp. 25-39

Divya Anand, Andrew T. Crecelius, Justin M. Lawrence and Lisa K. Scheer

Too assertive to recommend: The effect of assertive tone on referral behavior pp. 40-54

Huixin Deng, Shaoguang Yang and Liyin Jin

Pricing cues and retail competition pp. 55-67

Anand Krishnamoorthy and Preethika Sainam

Lost in translation? How multilingual packaging influences product evaluations by impeding consumers’ processing fluency pp. 68-85

Verena Hüttl-Maack and Rafael Munz

Friends or Enemies? The impact of partial competitor referral on consumer purchase pp. 86-102

Haichuan Zhao, Mingyue Zhang and Chen, Haipeng (Allan)

The influence of the buy-now-pay-later payment mode on consumer spending decisions pp. 103-119

Rhys Ashby, Shahin Sharifi, Jun Yao and Lawrence Ang

Optimal exclusivity strategy for digital service on competing platforms with different installed bases pp. 120-137

Zheng Chai, Nan Feng, Harry Jiannan Wang and Haiyang Feng

Lessons learned from the Kroger-Albertsons merger case pp. 138-152

Edward J. Fox, Joe Bourdage, Justin LaTorraca, Laura O'Laughlin and Marcello Santana