A Dynamic Model of Cross-Category Competition: Theory, Tests and Applications

Subir Bandyopadhyay

Journal of Retailing, 2009, vol. 85, issue 4, 468-479

Abstract: Recent marketing studies use scanner data to diagnose the influence of a change in a brand's marketing mix on other brands in the same category. A few studies also use scanner data to model inter-category effects between substitutes (e.g., tea and coffee) or complements (e.g., tea and sugar). No study models the dynamic effects of cross-category competition though.

Keywords: Cross-category competition; Dynamic model; Forecasting model; Market basket model; Bayesian vector autoregression; Category management (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:85:y:2009:i:4:p:468-479

DOI: 10.1016/j.jretai.2009.05.001

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