EconPapers    
Economics at your fingertips  
 

Emerging Issues in Retailing Research

Dhruv Grewal and Michael Levy

Journal of Retailing, 2009, vol. 85, issue 4, 522-526

Abstract: Retailing practice and the research resulting have experienced significant changes in recent years. This article reflects on Journal of Retailing articles published during our editorial tenure (2002–2007). Although Journal of Retailing publishes articles on many retailing topics, they have chosen four categories that they believe has had the largest impact on retailing research during that time, and the potential for the greatest contribution in the future: Growth of the Internet and e-commerce; branding and customer loyalty; service success strategies; and behavioral issues in pricing and patronage. Several illustrative studies are highlighted in each category, and directions for future research are provided.

Keywords: Pricing; Branding; Loyalty; Services (search for similar items in EconPapers)
Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (27) Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0022435909000669
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:85:y:2009:i:4:p:522-526

Access Statistics for this article

Journal of Retailing is currently edited by A. Roggeveen

More articles in Journal of Retailing from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2018-05-05
Handle: RePEc:eee:jouret:v:85:y:2009:i:4:p:522-526