The 2009 Nobel Prize in Economics to Oliver E. Williamson: Recognition of the Influence of Transaction Cost Economics on Business Research

Robert Dahlstrom and Arne Nygaard

Journal of Retailing, 2010, vol. 86, issue 3, 209-210

Abstract: This article provides an introduction to the Journal of Retailing Special Issue dedicated to Oliver Williamson and transaction cost economics. The paper briefly outlines transaction cost economics contributions to marketing and related social sciences.

Keywords: Business research; Transaction cost economics; Strategic management (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:86:y:2010:i:3:p:209-210

DOI: 10.1016/j.jretai.2010.07.003

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