A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers

Denis Guiot and Dominique Roux

Journal of Retailing, 2010, vol. 86, issue 4, 355-371

Abstract: In view of growing interest in alternative consumption channels and critiques of conventional retailing, this study proposes a scale of second-hand shopping motivations. After defining the concept, we present the characteristics of second-hand shopping and explain the importance of a motivation-based approach. Through qualitative and quantitative studies and two data collections carried out in France with 708 subjects, we propose a reliable, valid, eight-factor scale that includes motivations related to products and distribution channels. A second-order hierarchical structure supports the tripartite nature (critical, economic, and recreational) of this form of shopping. Furthermore, the measure reveals, through a typological analysis, four consumer segments: “polymorphous enthusiasts”, “thrifty critics”, “nostalgic hedonists”, and “regular specialist shoppers”. We discuss the applications of this new scale and their implications for both research and retailing strategies.

Keywords: Second-hand shopping; Market resistance; Recreational shopping; Economic shopping; Measurement scale; Segmentation (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (76)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:86:y:2010:i:4:p:355-371

DOI: 10.1016/j.jretai.2010.08.002

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