Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories

Yu Ma, P.B. Seetharaman and Chakravarthi Narasimhan

Journal of Retailing, 2012, vol. 88, issue 1, 47-62

Abstract: We build an econometric model of a household's contemporaneous brand choice outcomes in complementary product categories. This model explicitly captures cross-category dependencies in brand choice outcomes of a household. Such dependencies have not been modeled in existing multi-category demand models.

Keywords: Multi-category brand choice model; Complementarity; Multi-category pricing (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:88:y:2012:i:1:p:47-62

DOI: 10.1016/j.jretai.2011.04.003

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