Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions?

Priya Raghubir, Vicki G. Morwitz and Shelle Santana

Journal of Retailing, 2012, vol. 88, issue 1, 7-19

Abstract: This paper examines how tourists convert foreign currencies to make spending decisions. Six studies demonstrate how sequential (Study 1) and simultaneous (Study 2) exposure to nominally different (but economically identical) prices, and the manner in which tourists perform currency conversions (Studies 3–5) influence price perceptions and purchase intentions. Study 6 shows the effects using macroeconomic spending behavior from 1993 to 2008 spanning the introduction of the Euro. The general discussion concludes with a model of how numerical inputs are combined to make judgments as a function of the number of inputs available and their ease of use.

Keywords: Tourists; Foreign currency; Price perceptions (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:88:y:2012:i:1:p:7-19

DOI: 10.1016/j.jretai.2011.11.001

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