EconPapers    
Economics at your fingertips  
 

Against the Green: A Multi-method Examination of the Barriers to Green Consumption

Mark R. Gleim, Jeffery S. Smith, Demetra Andrews and J. Joseph Cronin

Journal of Retailing, 2013, vol. 89, issue 1, 44-61

Abstract: Knowledge regarding the barriers to green consumption is of increasing importance as retail organizations place greater emphasis on the environment in evaluating performance in adherence with the triple-bottom line approach. The objective of this research is to investigate individual barriers that affect consumers’ evaluations of the green products found in retail outlets. The research presented utilizes a critical incident qualitative study and two quantitative studies to examine the factors associated with non-green purchase behaviors. In addition, findings from an experiment suggest that altering the number and form of informational product cues may overcome purchase barriers. These factors are discussed, as are the implications of the research for stakeholders of retail organizations.

Keywords: Retailing; Retail strategy; Green; Sustainability; Social dilemma; Segmentation analysis (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (19) Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0022435912000723
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:89:y:2013:i:1:p:44-61

Access Statistics for this article

Journal of Retailing is currently edited by A. Roggeveen

More articles in Journal of Retailing from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2018-05-05
Handle: RePEc:eee:jouret:v:89:y:2013:i:1:p:44-61