Performance impact of new product development processes for distinct scenarios under different supplier–manufacturer relationships

Yun-Huei Lee and Kung-Jeng Wang

Mathematics and Computers in Simulation (MATCOM), 2012, vol. 82, issue 11, 2096-2108

Abstract: Although supplier involvement in new product development (NPD) projects has become increasingly important for strengthening a firm's competitive position, few studies have investigated the impact of changing research and development (R&D) workloads in NPD. According to the level of design-related characteristics including design-related communication and design-related nature, we identify four types of supplier–manufacturer relationships: sequential mode, passive supplier involvement, active supplier involvement, and strategic development. Differing from qualitative and survey-oriented research, this study proposes a system dynamics model for the quantitative exploration of workload impacts on R&D-system equilibrium under different supplier–manufacturer relationships. We justify experimentally the NPD performances of these supplier–manufacturer relationship configurations under workload impacts and provide managerial insights.

Keywords: New-product development; Supplier-relationship management; System dynamics (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:matcom:v:82:y:2012:i:11:p:2096-2108

DOI: 10.1016/j.matcom.2012.04.008

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