A generalization of spin glass theory in marketing: the coordination of interdependent country markets

Jörg Cremer

Physica A: Statistical Mechanics and its Applications, 1997, vol. 246, issue 3, 377-384

Abstract: A spin model is suggested for making strategies of multinational corporations. We have generalized a a Heisenberg spin glass and random field model to describe the interrelatedness of a multinational corporation's marketing strategies. Preliminary simulations have brought about realistic results.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:eee:phsmap:v:246:y:1997:i:3:p:377-384

DOI: 10.1016/S0378-4371(97)00364-6

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