Viral spreading of daily information in online social networks

Tatsuro Kawamoto and Naomichi Hatano

Physica A: Statistical Mechanics and its Applications, 2014, vol. 406, issue C, 34-41

Abstract: We explain a possible mechanism of an information spreading on a network which spreads extremely far from a seed node, namely the viral spreading. On the basis of a model of the information spreading in an online social network, in which the dynamics is expressed as a random multiplicative process of the spreading rates, we will show that the correlation between the spreading rates enhances the chance of the viral spreading, shifting the tipping point at which the spreading goes viral.

Keywords: Social network; Information spreading; Viral spreading; Random multiplicative process (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:phsmap:v:406:y:2014:i:c:p:34-41

DOI: 10.1016/j.physa.2014.03.054

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