Diffusion of two brands in competition: Cross-brand effect

C.E. Laciana, G. Gual, D. Kalmus, N. Oteiza-Aguirre and S.L. Rovere

Physica A: Statistical Mechanics and its Applications, 2014, vol. 413, issue C, 104-115

Abstract: We study the equilibrium points of a system of equations corresponding to a Bass based model that describes the diffusion of two brands in competition. To increase the understanding of the effects of the cross-brand parameters, we perform a sensitivity analysis. Finally, we show a comparison with an agent-based model inspired in the Potts model. Conclusions include that both models give the same diffusion curves only when the cross coefficients are not null.

Keywords: Product competition; Cross-brand effect; Potts model; Equilibrium points; Models comparison (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0378437114004841
Full text for ScienceDirect subscribers only. Journal offers the option of making the article available online on Science direct for a fee of $3,000

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:phsmap:v:413:y:2014:i:c:p:104-115

DOI: 10.1016/j.physa.2014.06.019

Access Statistics for this article

Physica A: Statistical Mechanics and its Applications is currently edited by K. A. Dawson, J. O. Indekeu, H.E. Stanley and C. Tsallis

More articles in Physica A: Statistical Mechanics and its Applications from Elsevier
Bibliographic data for series maintained by Catherine Liu ().