An extended SEIR model considering homepage effect for the information propagation of online social networks

Danling Zhao, Jianbin Sun, Yuejin Tan, Jianhong Wu and Yajie Dou

Physica A: Statistical Mechanics and its Applications, 2018, vol. 512, issue C, 1019-1031

Abstract: In this work we extend the SEIR model as in epidemic disease modeling to investigate the propagation dynamics of the information online. Here, we go one step further and takes the homepage effect into consideration, acting as the infectious sources in infectious diseases. Aside of the mathematical analysis, the results of simulation also show some managerial insights that are helpful for controlling the information spread. Furthermore, a case study, usingthe information propagation data in Digg.com, is carried out to examine the effectiveness of two propagation models. Our study could be a starting point for developing a more realistic model about the online propagation dynamics of multiple messages.

Keywords: Information propagation; Online social network; A extended SEIR model; Homepage effect; Digg network (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:phsmap:v:512:y:2018:i:c:p:1019-1031

DOI: 10.1016/j.physa.2018.08.006

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