Empirical and modeling studies of WeChat information dissemination

Jinghong Xu, Zhitao Du, Jianchao Guo, Xiangling Fu, Yuqiang Zhang and Ye Wu

Physica A: Statistical Mechanics and its Applications, 2018, vol. 512, issue C, 1113-1120

Abstract: WeChat is now one of the most popular social media and WeChat public account is a special “We Media” service. By gathering the pageviews of 620 articles from 140 WeChat public accounts, this study finds that there is a power law relation between the pageviews of an article and time. It means that the pageviews and the effect of an article are predictable within a short period of time. In this paper, a model of information dissemination within WeChat was established to define the new probability of a WeChat user’s willingness to share the same article. It shows that the attractiveness of information and the activeness of WeChat user have significant effects on the scope of information dissemination. These results can provide valuable theoretical references to the information dissemination mechanism of WeChat and to the governance of WeChat.

Keywords: WeChat; WeChat public account; Information dissemination (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:phsmap:v:512:y:2018:i:c:p:1113-1120

DOI: 10.1016/j.physa.2018.08.056

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