Research on the information dissemination mechanisms of weibo in scale-free networks

Huiqin Zhang, Yingfang Liu and Xudong Chen

Physica A: Statistical Mechanics and its Applications, 2019, vol. 532, issue C

Abstract: Weibo is a popular social medium nowadays, and they have a large number of users. The release of information about enterprise development and products on official weibo is an important way for businesses to carry out online marketing. Improved business income depends largely on the result of information dissemination, which can be measured by readers forwarding behavior. In this paper, based on a BA scale-free network and SIRS propagation model, a dissemination model of weibo information in a scale-free network is constructed. The influence of each parameter on information transmission is analyzed by numerical simulation. The research results provide a reference for businesses using weibo for marketing and the management of rumors in social media.

Keywords: Scale-free network; SIRS model; Weibo information dissemination; Weibo marketing (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:phsmap:v:532:y:2019:i:c:s0378437119311069

DOI: 10.1016/j.physa.2019.121877

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