Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand

Alessandro Brun and Cecilia Castelli

International Journal of Production Economics, 2008, vol. 116, issue 2, 169-181

Abstract: The paper presents the results of a research project focused on supply chain (SC) strategy in the fashion/apparel industry ongoing at Politecnico di Milano, aiming at assessing the relevance of Supply Chain Management (SCM) approach in a context, i.e. fashion, where operations and manufacturing seem to be considered as ancillary to marketing and communications activities. Relying on theoretical developments and empirical case studies, the authors propose a model, the "segmentation tree" model, for adopting a focused approach to SCM resulting in a SC strategy segmentation based on three drivers, namely product, brand and retail channel.

Keywords: Supply; chain; strategy; Focused; supply; chain; Fashion; industry (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (30)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:116:y:2008:i:2:p:169-181

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