 Benefits of using hybrid business models within a supply chainCésar Martínez-Olvera International Journal of Production Economics, 2009, vol. 120, issue 2, 501-511 Abstract: Today's competition between supply chains (SC) requires optimized strategies in order to satisfy customers' demands. The business models used by the SC members play a big role in this delivery of value to the customer. From here the notion that a mismatch between the intended market and the business model used to address it translates into a poor SC performance. As real-life business environments have become really complex, SC members have been forced to use hybrid business models (that is, the integration of features of two different business models). A review of the literature in the area of supply chain management shows that past research have not paid much attention to this issue. The objective of this paper is to quantitatively evaluate the influence these hybrid business models have on the SC performance. For this purpose, a system dynamics (SD) simulation model is developed and tested under different operational conditions, so conclusions can be derived regarding the benefits of the use of hybrid business models. Keywords: Hybrid; business; models; Systems; dynamics; simulation (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:120:y:2009:i:2:p:501-511 Access Statistics for this article International Journal of Production Economics is currently edited by Stefan Minner More articles in International Journal of Production Economics from Elsevier |
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