A simulation-based approach to price optimisation of the mixed bundling problem with capacity constraints

Stefan Mayer, Robert Klein and Stephanie Seiermann

International Journal of Production Economics, 2013, vol. 145, issue 2, 584-598

Abstract: In this paper, we analyse a service provider’s mixed bundling problem for services such as sporting events or holiday packages. Pursuing the objective of maximising total revenue, the service provider has to determine static prices for each single product at the beginning of the selling period. Additionally, an optimal package price has to be chosen for the bundle that comprises one unit of each single product. Because of capacity constraints, the availability of products can change over time such that consumers are forced to switch from their preferred subset of products to an alternative following dynamic substitution.

Keywords: Pricing; Bundling; Mixed-integer programming; Metaheuristics; VNS (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0925527313002417
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:145:y:2013:i:2:p:584-598

DOI: 10.1016/j.ijpe.2013.05.014

Access Statistics for this article

International Journal of Production Economics is currently edited by Stefan Minner

More articles in International Journal of Production Economics from Elsevier
Bibliographic data for series maintained by Catherine Liu ().