Factors that influence Chinese automotive suppliers’ mass customization capabilities

Kun Liao, Xiaodong Deng and Erika Marsillac

International Journal of Production Economics, 2013, vol. 146, issue 1, 25-36

Abstract: China is one of the largest and most rapidly growing automotive markets in the world. In such a dynamic environment, mass customization (MC) is considered crucial to developing and maintaining the competitiveness of automotive suppliers. Literature has suggested that the MC capability of a firm can be achieved by systematically (1) coordinating suppliers, (2) implementing modularity-based manufacturing practices, and (3) postponing key production steps that determine specialized product features and performance. However, since research has also indicated that the Chinese manufacturing context differs substantially from others around the world; it is unclear if these same MC practices are as applicable for Chinese automotive suppliers.

Keywords: Mass customization; China; Tactical alignment; Modularity; Postponement; Automotive (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:146:y:2013:i:1:p:25-36

DOI: 10.1016/j.ijpe.2013.01.014

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