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Supply chain contracting for vertically differentiated products

Mehmet Sekip Altug

International Journal of Production Economics, 2016, vol. 171, issue P1, 34-45

Abstract: We study a supply chain where the supplier sells a family of vertically differentiated products with varying quality levels through a network of distributors to end consumers who have heterogeneous valuations for quality. With traditional wholesale pricing, it has been shown that the supplier does not share the same incentives as the distributors to sell higher quality products and as a result their economics are not well aligned.

Keywords: Channel coordination; Supply chain contracting; Vertical differentiation (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:171:y:2016:i:p1:p:34-45

DOI: 10.1016/j.ijpe.2015.10.014

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