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Strategic customer behavior facing possible stockout: An experimental study

Yanan Song and Xiaobo Zhao

International Journal of Production Economics, 2016, vol. 180, issue C, 57-67

Abstract: This paper studies strategic customer behavior in a monopolistic seller system. Given the stock quantity and the selling prices, a customer chooses either to buy at the full price to certainly obtain a product or to wait for a discount with the risk of stockout. We model the behavior of strategic customers as a customer-game. It is shown that the customer-game may have multiple Nash equilibria. Specifically, in the condition of weak incentive compatibility, the trembling hand perfect equilibrium is “all-wait”, which is inconsistent with the “all-buy” assumption in the literature. We conduct laboratory experiments to investigate behavior of strategic customers. The results show that customers' behaviors exhibit a deviation from Nash equilibria. Using a framework of quantal response equilibrium, we develop behavioral models to effectively characterize the behavior of strategic customers.

Keywords: Strategic customer; Nash equilibrium; Incentive compatibilitybounded rationality (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:180:y:2016:i:c:p:57-67

DOI: 10.1016/j.ijpe.2016.07.006

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