Knowledge sharing dynamics in service suppliers' involvement for servitization of manufacturing companies

Néstor Fabián Ayala, Carolline Amaral Paslauski, Antonio Ghezzi and Alejandro Germán Frank

International Journal of Production Economics, 2017, vol. 193, issue C, 538-553

Abstract: Manufacturing companies that adopt the servitization strategy usually show lack of knowledge regarding the service offering associated to their manufactured products. Acquiring external knowledge from service suppliers can be a way to tackle this problem. The objective of this study is to understand how manufacturing companies aiming at a servitization-driven business model innovation (BMI) integrate such knowledge from service suppliers. We focus on different types of collaboration that can occur and on the knowledge sharing (KS) dynamics of this collaboration. We employ a multiple-case study approach to analyze nine BMI processes from companies that transformed their traditional business model (BM) to a servitized BM. As a result, we obtain a theoretical framework that presents six possible KS dynamics for the servitization design by originally combining two main approaches for servitization-driven BMI (i.e. product-oriented and service-oriented product-service systems) and three main configurations of relationships with service suppliers based on traditional new product development classifications of buyer-supplier integration (i.e. white, grey and black box configurations). Implications of combining a BMI and a buyer-supplier KS perspectives to investigate the process of servitization for manufacturing companies are then discussed.

Keywords: Business model innovation; Servitization; Product-service systems; Knowledge sharing; Buyer-supplier integration (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (27)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:193:y:2017:i:c:p:538-553

DOI: 10.1016/j.ijpe.2017.08.019

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