Platform and product design for markets with quality and feature sensitive customers

Hamed Jalali, Maud Van den Broeke and Inneke Van Nieuwenhuyse

International Journal of Production Economics, 2022, vol. 244, issue C

Abstract: To cost effectively offer distinctive products to the market, many companies resort to product platforms, defined as a common base from which a set of products are derived. Yet, the interaction between both types of decisions (product development versus product portfolio design) is poorly understood. Indeed, operational aspects (such as platform production costs and customization costs) and marketing aspects (e.g., the customer's sensitivity to product quality and features, along with his price sensitivity) jointly impact the optimal product portfolio, and the optimal platform design.

Keywords: Platform design; Product design; Vertical differentiation; Horizontal differentiation (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0925527321003303
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:244:y:2022:i:c:s0925527321003303

DOI: 10.1016/j.ijpe.2021.108354

Access Statistics for this article

International Journal of Production Economics is currently edited by Stefan Minner

More articles in International Journal of Production Economics from Elsevier
Bibliographic data for series maintained by Catherine Liu ().