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Servitization and organizational resilience of manufacturing firms: Evidence from the COVID-19 outbreak

Huashan Li, Mehrdokht Pournader and Behnam Fahimnia

International Journal of Production Economics, 2022, vol. 250, issue C

Abstract: This study examines how service-oriented business model diversification of manufacturing firms (i.e., servitization) has affected their organizational resilience during the COVID-19 outbreak. We investigate the impact of two types of servitization – product-oriented vs. customer-oriented services – on organizational resilience. Using secondary data collected from 1,914 manufacturing firms listed in the US stock markets, we find that servitization is inversely related to organizational resilience during the COVID-19 disruption; that is, manufacturing firms with more revenue from service businesses endure more significant stock price loss and take longer to bounce back from the loss caused by the COVID-19 disruption. The impact is more pronounced for manufacturing firms providing product-oriented services (than those providing customer-oriented services). This study extends the understanding of the dark side of servitization relating to organizational resilience during a major disruption.

Keywords: Servitization; Organizational resilience; Manufacturing; COVID-19; Disruption; United States (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:250:y:2022:i:c:s0925527322002675

DOI: 10.1016/j.ijpe.2022.108685

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