Improving supply quality through the store-initiated returns in wholesale supply chains

Hao-Wei Chen

International Journal of Production Economics, 2023, vol. 261, issue C

Abstract: Retail stores often offer a return policy. However, not all customers choose to return the product when they are not satisfied. To improve the store’s brand value and reputation, offering store-initiated returns (SIRs) is an innovative practice for retailers, especially warehouse stores. With SIRs, customers are notified by a store that they can return items for a refund regardless of their satisfaction status.

Keywords: Store-initiated returns; Customer returns; Product quality; Retailing (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:261:y:2023:i:c:s0925527323001238

DOI: 10.1016/j.ijpe.2023.108891

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