The impact of value co-creation orientation on radical service innovation: Exploring a serial mediation mechanism

Ru Cheng, Lei Tao, Qiang Wang and Xiande Zhao

International Journal of Production Economics, 2023, vol. 262, issue C

Abstract: By integrating the dynamic capability perspective and service-dominant logic (SDL), this study empirically investigates the distinct roles of internal and external knowledge integration capabilities in the relationship between value co-creation orientation and radical service innovation. Based on survey data from a sample of 200 service innovation projects from IT and Internet-related industries in China, this study uses structural equation modeling (SEM) and a bootstrapping approach to test the hypothesized relationships in the conceptual model. The results show that external knowledge integration capability mediates the relationship between value co-creation orientation and radical service innovation. In addition, internal and external knowledge integration capability jointly play a serial mediating role between value co-creation orientation and radical service innovation. These findings contribute to the growing literature on value co-creation in radical service innovation, and offer service managers meaningful implications that reveal how to convert multiple sources of knowledge resources into superior radical service innovation.

Keywords: Value co-creation orientation; Internal knowledge integration capability; External knowledge integration capability; Radical service innovation (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:262:y:2023:i:c:s0925527323001342

DOI: 10.1016/j.ijpe.2023.108902

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