Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors

Iosif Botetzagias, Andora-Fani Dima and Chrysovalantis Malesios

Resources, Conservation & Recycling, 2015, vol. 95, issue C, 58-67

Abstract: This paper examines how an individual's moral norms and demographic characteristics interact with the standard ‘Theory of Planned Behavior’ predictors (Attitude; Subjective Norms; and Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originate from an empirical research of Greek citizens conducted in Autumn 2013 (N=293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non-significant predictors of RI, similarly to Subjective Norms.

Keywords: Theory of planned behavior; Recycling; Moral norms; Demographic characteristics (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (36)

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Working Paper: Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors (2015)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:recore:v:95:y:2015:i:c:p:58-67

DOI: 10.1016/j.resconrec.2014.12.004

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