Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors

Iosif Botetzagias, Antora-Fani Dima and Chrysovalantis Malesios

MPRA Paper from University Library of Munich, Germany

Abstract: This paper examines how an individual's moral norms and demographic characteristics interact with the standard ‘Theory of Planned Behavior’ predictors (Attitude; Subjective Norms; and Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originate from an empirical research of Greek citizens conducted in Autumn 2013 (N = 293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non-significant predictors of RI, similarly to Subjective Norms.

Keywords: Theory of planned behavior; Recycling; Moral norms; Demographic characteristics (search for similar items in EconPapers)
JEL-codes: Q00 Q5 Q51 Q57 (search for similar items in EconPapers)
Date: 2015-02
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Citations: View citations in EconPapers (77)

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Journal Article: Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors (2015)
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:99294

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