The artist–art dealer relationship as a marketing channel

Roberto Cellini and Tiziana Cuccia

Research in Economics, 2014, vol. 68, issue 1, 57-69

Abstract: This article studies the relationship between the artist and the art dealer, interpreted as being the two members of a “marketing channel”, as defined by industrial organization and marketing science literature. The result for both parties depends on the individual effort that each of them puts in; uncoordinated effort levels are shown to result in an inefficient outcome. Efficiency, subject to different institutional settings and agreements, is studied here with specific reference to the visual arts. The results may easily apply to the stage of creation of a number of different artistic goods. Possible ways to reach efficient outcomes in marketing channels in artistic fields are suggested and discussed.

Keywords: Arts; Marketing channel; Effort; Mechanism design (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:reecon:v:68:y:2014:i:1:p:57-69

DOI: 10.1016/j.rie.2013.12.003

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