Understanding the role of visual appeal in consumer preference for residential solar panels
Sami El Ferik,
Mian Mobeen Shaukat and
Maria C. Yang
Renewable Energy, 2017, vol. 113, issue C, 1569-1579
Appearance is often key to the success of consumer-oriented products. This paper investigates the influence of visual appeal of renewable energy systems on consumer preference in a case study of residential solar panels. Two surveys of US residents were conducted with 194 and 350 responses, respectively. The first focused on aspects of solar panel appearance, including color, surface pattern and frame, while the second examined the tradeoffs between solar panel appearance, functional performance and price. Respondents were presented with two types of visual representations: solar panel images alone or solar panel images shown in the context of use. Results showed that respondents in general preferred black solar panels that had solar cells with rounded corners and even surfaces, and preferred solar panels that matched the color of the roof. It was also found that respondents were willing to pay a higher price for better-looking solar systems. This effect was found to be stronger with contextualized images of solar panels on roofs.
Keywords: Residential solar panels; Solar system adoption; Product appearance; User preference modeling (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:renene:v:113:y:2017:i:c:p:1569-1579
Access Statistics for this article
Renewable Energy is currently edited by Soteris A. Kalogirou and Paul Christodoulides
More articles in Renewable Energy from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().