Economics at your fingertips  

The adoption of building-integrated photovoltaics: barriers and facilitators

Hans Christoph Curtius

Renewable Energy, 2018, vol. 126, issue C, 783-790

Abstract: Widespread deployment of building-integrated photovoltaics (BIPV) could potentially lead to a multiplication of the area available for harvesting solar energy in densely populated countries. Despite its advantages to contribute to meeting renewable energy targets and substitute conventional building materials, the diffusion of BIPV has so far remained well below expectations. This paper investigates barriers to and facilitators of adoption based on 43 qualitative interviews with stakeholders across the BIPV value chain. It conceptualizes a framework that classifies the determinants of the adoption processes of renewable energy technologies and of BIPV in particular. Product-specific, stakeholder-specific and institutional barriers are identified. Central product-specific barriers include high initial costs and high complexity. The main stakeholder-specific barriers are low awareness of BIPV, and the reluctance of many architects to adopt BIPV. Institutional barriers refer to political risks. The paper derives recommendations for policy makers and marketers. Successful BIPV policies should create clear incentives for BIPV adopters, either in the form of financial support or inclusion of BIPV in building codes or labels. As for marketing, BIPV suppliers should develop targeted communication strategies towards building owners and architects and offer turn-key solar roofs in order to overcome concerns about the complexity of BIPV.

Keywords: Solar photovoltaic; BIPV; Diffusion of innovations; Barriers; Adoption; Consumer behavior (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Renewable Energy is currently edited by Soteris A. Kalogirou and Paul Christodoulides

More articles in Renewable Energy from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

Page updated 2018-08-04
Handle: RePEc:eee:renene:v:126:y:2018:i:c:p:783-790