Marketing residential grid-connected PV systems using a Balanced Scorecard as a marketing tool

Norbert Bach, Phillipe Calais and Martina Calais

Renewable Energy, 2001, vol. 22, issue 1, 211-216

Abstract: A strategic analysis of the electricity market in Western Australia yields a market potential for renewable energy in Western Australia. However, from a purely financial viewpoint the installation of grid-connected pv-systems still is not economically viable. In this paper a balanced scorecard (BSC) is developed to capture and visualize other than financial benefits. Therefore, the BSC can be used as a marketing tool to communicate the benefits of a privately owned GCPV system to potential customers.

Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:eee:renene:v:22:y:2001:i:1:p:211-216

DOI: 10.1016/S0960-1481(00)00016-1

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