Exploring strategies for promoting green technology innovation in enterprises from the perspective of inter-enterprise interaction and enterprise behavioral preferences

Liping Wang, Longjun Chen, Zhijia Wang and Chuang Li

Renewable Energy, 2025, vol. 250, issue C

Abstract: Enterprise green technology innovation (GTI) is not only an inevitable choice for enterprises to maintain market competitiveness, but also an important measure to respond to the goal of sustainable development in the world. Based on the economic experiment of GTI, this paper analyzes the impact mechanism of interactive behavior between enterprises and individual behavioral preference characteristics on GTI. Research has found that: (1) The punitive interaction between enterprises can significantly enhance GTI, while also significantly reducing green returns for enterprises; The reward interaction between enterprises significantly increases their green benefits, but the promotion effect on GTI is not significant. (2) Heterogeneity analysis shows that the promotion effect of punishment mechanisms among enterprises is more significant among women and individuals with negative environmental attitudes. (3) The GTI behavior, reward and punishment behavior of enterprises are significantly affected by the decision makers’ behavior preferences. The research results can help to analyze the forms and characteristics of competition and mutual assistance behavior among enterprises in the market, providing effective references for all sectors of society to jointly build a green innovation market atmosphere.

Keywords: Green technology innovation; Economic experiment; Enterprise interaction; Reward and punishment mechanism; Behavioral preference (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0960148125009498
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:renene:v:250:y:2025:i:c:s0960148125009498

DOI: 10.1016/j.renene.2025.123287

Access Statistics for this article

Renewable Energy is currently edited by Soteris A. Kalogirou and Paul Christodoulides

More articles in Renewable Energy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().