Women selling and promoting energy efficient products in Northern Pakistan
Nahida Khudadad,
Nasima Sultana and
Faisal F. Khan
Renewable Energy, 2013, vol. 49, issue C, 271-274
Abstract:
Aga Khan Planning and Building Service, Pakistan (AKPBSP) has developed appropriate Energy Efficient House Improvement (EE-HI) Products through participatory approach by including women, which improves the thermal efficiency, ventilation, illumination, and space management in rural houses. To sustain its interventions at the local level, AKPBSP trains local entrepreneurs, craftsman, and Sales Persons (50% female), in manufacturing, installing and selling EE-IH products. This paper identifies the great value addition female Resource/Sales Persons have brought in scaling-up the EE-HI products through an incentive based sales and promotion market mechanism.
Keywords: Energy efficiency; Female entrepreneurs; Productions; Sales; Demand Generations (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:eee:renene:v:49:y:2013:i:c:p:271-274
DOI: 10.1016/j.renene.2012.01.016
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