Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction

Martin Anda and Justin Temmen

Renewable Energy, 2014, vol. 67, issue C, 119-127

Abstract: Community-based social marketing (CBSM) has shown to be very effective at inducing behavioural change due to its pragmatic approach. It has been found that nonintegrated intensive approaches towards changing individual's behaviour, such as education and economic self-interest are not successful.

Keywords: Smart meters; Advanced metering infrastructure (AMI); Residential energy use; Energy efficiency; Community based social marketing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (38)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:renene:v:67:y:2014:i:c:p:119-127

DOI: 10.1016/j.renene.2013.11.020

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