Organizational innovation efforts in multiple emerging market categories: Exploring the interplay of opportunity, ambiguity, and socio-cognitive contexts

Jade Y. Lo, Rajiv Nag, Lei Xu and Shanti D. Agung

Research Policy, 2020, vol. 49, issue 3

Abstract: Industries with emerging market categories offer greater opportunities for firms to innovate. However, such opportunities are not a matter of “the more, the better.” An increasing number of emerging market categories poses a dilemma. While more emerging market categories arguably bring about increasing growth opportunities, they can also generate greater ambiguity for incumbent firms, which may hinder their innovation efforts. This study attempts to address this dilemma by proposing that the number of emerging market categories in an industry will have an inverted U-shaped relationship with incumbent firms’ innovation efforts. We further argue that this curvilinear relationship will be influenced by the socio-cognitive context of a firm's focal industry, in the sense that the degree of collective identity incoherence at the industry level will intensify the proposed inverted U-shaped relationship, whereas the prevalence of trade associations in the industry will depress this relationship. We test our hypotheses by examining research and development (R&D) investments of a sample of U.S. high-technology manufacturing firms and find support for our main prediction and the hypothesized effect of collective identity incoherence. We also find a surprising but intriguing moderating effect of trade associations.

Keywords: Emerging market categories; Innovation; Socio-cognitive approach (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S004873331930229X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:respol:v:49:y:2020:i:3:s004873331930229x

DOI: 10.1016/j.respol.2019.103911

Access Statistics for this article

Research Policy is currently edited by M. Bell, B. Martin, W.E. Steinmueller, A. Arora, M. Callon, M. Kenney, S. Kuhlmann, Keun Lee and F. Murray

More articles in Research Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().