A question worth a million: The expert, the crowd, or myself? An investigation of problem solving

Carolin Haeussler and Sabrina Vieth
Authors registered in the RePEc Author Service: Carolin Häussler

Research Policy, 2022, vol. 51, issue 3

Abstract: In an era of rapid technological advances, individuals have access to a plethora of open and closed forms of problem solving. We introduce and test a framework that compares different forms of problem solving and determines how individuals make choices among them. Our analyses of 4,556 problems solved by 398 individuals reveal that high problem complexity and strong implicit social norms of open exchange increase the probability that individuals will seek external solutions rather than solve the problems themselves. Our analysis also shows that they prefer individual experts (contacted directly or via open call) over aggregated crowd knowledge. We also find that strong implicit social norms of open exchange weakened the positive impact of complexity on the probability of solving problems externally. Interestingly, this effect is more subtle when the use of aggregated crowds is compared with individual experts: while strong implicit social norms strengthen the positive impact of problem complexity when experts are contacted directly, they otherwise weaken the use of open call experts. We discuss and examine the nuanced effects between problem complexity and social norms of open exchange. The study contributes to a stream of the open innovation literature that uses a problem solving perspective to better understand under what circumstances certain forms of problem solving are utilized, and it then combines it with a novel empirical setting based on real-life experimental data.

Keywords: Problem solving; Solution seeking; Open innovation; Crowdsourcing; Broadcast search (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0048733321002456
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:respol:v:51:y:2022:i:3:s0048733321002456

DOI: 10.1016/j.respol.2021.104453

Access Statistics for this article

Research Policy is currently edited by M. Bell, B. Martin, W.E. Steinmueller, A. Arora, M. Callon, M. Kenney, S. Kuhlmann, Keun Lee and F. Murray

More articles in Research Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().